UFC lands TV deal in China
By Hakon on July 5, 2009
Zuffa has agreed a deal with Inner Mongolia Television to carry UFC programming, including “UFC Unleashed”, “The Ultimate Fighter” and “UFC All Access”.
The TV channel will also have the option to broadcast previously aired pay-per-view cards, according to the press release sent out by Zuffa.
“Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world. It’s a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network,” said Dana White, UFC President, to Yahoo! Sports.
The deal will see UFC reach 80million households across China.
Tags: Dana White, UFC
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